How to Improve reputation as an artist

Read it, if you feel pressured to have gallery representation as an artist

Social Media
Without gallery representation, you need to find a way to sell directly to art buyers. And, studies show that more and more consumers are turning to social media. Use your social media pages frequently and complete them with professional profile pictures and about us or Bio sections. Just don’t use so many channels that you can’t keep them all. Better than choosing one or two shops and counting on a bunch of neglected accounts.

Art Fairs
Just like social media. Where buyers go, and that includes art fairs. Buyers of all kinds attend art fairs to see what their eyes are up to. So, follow these art fairs do’s and don’ts and send them with a newly purchased piece in hand.
Another way to attract potential buyers to your booth: Speed up your sales space. Try one of the cheapest, DIY booth options you can prepare for the weekend.

Artwork Archive
You will need a professional way to showcase your work, and the artwork archive is just one place. Your public profile page acts like a mini online gallery that you can quickly show to potential buyers.
With Artwork Archives, you don’t need a gallery to help manage your art career. Get contact information or piece details for a client at the drop of a hat. Track your inventory, art for sale, and what’s on sale. Create invoices and other professional reports for your buyers. Artwork Archow provides you with the tools you need to run your art business successfully.

Custom Website
Creating a website or blog for your art business is an easy way for consumers to find your art online. The key is to remember that potential buyers will decide your art business.
For your site to be useful and increase the sales of your art, it must be innovative, high quality, and functioning correctly. Whether it’s an update or not, it’s on the Internet for your audience to see. Make sure you double-check the five things on the website that could hurt your sales.
Then once your sites are in good shape, don’t forget to promote! Buyers will not remember or find your work online unless you actively promote yourself and add links from which they can buy.

Newsletter
In your newsletter, give supporters something to cheer about. Try hosting a giveaway or pre-order them with your new artist. Retrieve your latest home or showcase your latest inspiration. Ideas to please your fans are endless! Sharing this special window into your creative life and having the opportunity to buy your artwork will also want others to join your mailing list.

Retailers
Another way to sell art without having to represent a gallery is to work with retailers who sell your work in their shops. This can be done either through a consignment (where both you and the retailer can share in the profits when the artwork is sold) or through wholesale accounts (when the retailer buys your work in advance and then sells it to the public Price tag).
Carolyn Edlund of Artsy Shark explains that tailoring is a great option because the retailer already owns your craft so it is more incentive to sell it. Then when they successfully sell your art, you can build an ongoing relationship with them and earn a steady income.

Interior Designers
Another way to sell art without having to represent a gallery is to work with retailers who sell your work in their shops. This can be done either through a consignment (where both you and the retailer can share in the profits when the artwork is sold) or through wholesale accounts (when the retailer buys your work in advance and then sells it to the public Price tag).
Carolyn Edlund of Artsy Shark explains that tailoring is a great option because the retailer already owns your craft so it is more incentive to sell it. Then when they successfully sell your art, you can build an ongoing relationship with them and earn a steady income.

Licensing and Merchandising
Want to know how to get started with art licensing? Start searching online for art publishers, research companies using other artists, and call manufacturers who are interested in printing your artwork.

Commissions
Of course, commissions are always a viable option for making money out of the gallery setting. But, if you are hired to create custom artwork, you need to be prepared and realistic about the things that are going to be implemented.
Before joining an art commission, cover these ten questions to avoid any hiccups. Review your schedule, personality and artistic goals to make sure it is a good fit for your art business. Then, go over some key points with your client so you’re both on the same page about this process. Doing so will turn commissions away from a headache and turn into a lucrative business strategy.

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