Personal training meant that you were one by one. Not anymore! Over the past decade or so, we have seen partner training, small group training and other types of business models become increasingly popular. This does not mean that there is an end to one, though. For example, research done in the United States shows that 1-1 training still provides the greatest income for personal trainers, and is likely to stay that way.
However, every year the fitness industry develops and develops, and if you do not want to stay behind you need to adapt. Today there are hundreds of different ways in which successful professionals are serving their clients and growing their business.
How Business Models Affect Success
After asking a sample of our clients who work with us all in one fitness software, we find that three factors are always present. Although there are many reasons why businesses are failing, these three factors are the basis of every successful personal trainer business.
- They work with a lucrative and enormous target audience.
- Their business model is clear, easy and authentic over time.
- The exercises used were tailored to their audience and their business model.
Business Models for Personal Trainers
Well, there are many business plans. But, here are three ways of setting up your business that can be successfully used by any kind of trainer.
One-to-one sessions can last anywhere from 30 to 60 minutes (sometimes even more) depending on the client’s goals. One-on-one training involves assessing the client, writing the program, setting goals, accompanying them during training, and finally adjusting and adjusting to the program’s needs.
Programming can involve many different types of health: sports, nutritional counseling, and more. But the model is always the same: An instructor shares his or her client with a client. Although the demographic is flexible, it depends on who your target audience is. From newbie’s to professional athletes, it’s up to you.
Group exercises were first introduced as an added cost to the membership model. It lasted longer than martial arts, though. It later changed to outdoor military-inspired boot camps, yoga, Kettle Bell classes, Cross Fit, and more.
Clients pay a monthly membership service and are usually in groups of 10 to 25+ clients per instructor. They are usually done in one hour blocks.
In recent years it has become an amazingly popular form of coaching. Coaching is usually done through multiple platforms. This can be done via Skype, via email, over the phone. The more platforms you use, the better. An online membership platform is often also included with knowledge resources. An online forum or group can also be used to build a community around a client with shared goals. Clients can be difficult to engage and motivate, which is why it can be easier for advanced clients with intermediaries.