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My father and I have a fair bit of experience in retail, even before we started Soch. The idea for Soch was born from the insight that the modern Indian woman has a need for curated, stylish and on-trend ethnic wear, and that there was a vacuum in the market in this category. Our bet was also that with increasing disposable incomes, and more and more women joining the work force,they would gravitate towards a shopping experience that not only guaranteed them the quality backed promise of a brand, but also reflected their own persona.

She was behind setting up of production units of Clovia. Today, the brand offers more than 100 fresh styles every month and no inventory is more than 45 days old.

Share with us the opportunities or bottlenecks for your industry?

To bring into perspective the performance of the kidswear category offline, one can state with confidence that the category potential is growing manifold. All malls today have a dedicated kidswear zone, with the space increasing every year.

Predatory pricing and deep discounting has, without a doubt, heralded a thorough transformation in India’s consumer landscape in the recent years. The feeding frenzy that deals, sales coupons, app discounts, et al., has become today stands as a testimony to the monumental influence of discounting as a strategy in India. And for new and emerging players in the game, the proverbial race to off er the lowest price possible has now become a tradition.

Predatory pricing and deep discounting has, without a doubt, heralded a thorough transformation in India’s consumer landscape in the recent years. The feeding frenzy that deals, sales coupons, app discounts, et al., has become today stands as a testimony to the monumental influence of discounting as a strategy in India. And for new and emerging players in the game, the proverbial race to off er the lowest price possible has now become a tradition.

Rivals like Adore Me and ThirdLove, which have sprouted up online and marketed themselves heavily on social media platforms like Instagram, have focused on fit and comfort while offering more options for different body types.

With her brand, Candyskin, she looks forward to reinventing the category in India by giving it an international feel. The brand stands for luxury and comfort at its finest.

What are the major challenges the industry is facing and what are the strategies to overcome them?

As part of its international growth strategy, the family-owned company with a rich tradition is now expanding its global footprint to India. Since the high-quality products from Germany have not yet been sold on the local market via trade partners, BIRKENSTOCK is now presenting itself to Indian consumers as a premium lifestyle brand synonymous with quality, function, and overall well-being for the first time.

• Designer Work-Wear: It is the first brand to introduce and build designer work-wear as category in the Indian market.

A Pricing Sensitive Segment

“Investment in understanding these consumers, along with investing in technology to meet the ever-increasing demands of these consumers,and finally equipped with the best talent has helped us weave a success story in India,” Nagaram concludes.

Throw some light on the product portfolio of the brand. What is the USP of the brand that helps it stand apart from the competitors?

“In India, about 78 percent of the kidswear market is still unorganised and this is where the scope lies for the segment in coming years. Kidswear’s share will grow rapidly as the segment increasingly gets organised. Innumerable factors like the average age of the India population, global exposure, spending power and increasing number of working women will influence the Indian kidswear market to a large extent in coming years,” says Kavita Mallick, Head of Business, MiniKlub.

Any technological advancements that you made in 2019? Any plans for introducing new technologies in 2020?

Online & In-Store Innovations: As ft is an important part of the brand, it conducts an interactive detailed size test quiz for every customer to provide them the best fit.

has affected lending sentiment. That, in turn, is limiting new store openings and hence revenue growth.

“Today’s kids are smart and are highly aware about the latest trends. They are outspoken in their wants and needs and fashion is no exception. The advent of TV and mobiles has exposed them to the latest styles and owing to greater purchasing power, parents have no qualms in complying with these needs,” he explains.

Where does the accessories industry stand right now?

Metros vs. Non-Metros

Apart from being EPS (earning per share) accretive, optimising cost and improving cash flows, this will simplify FLFL’s operations and investment structures, it added.

Is ‘accessory’ making a mark as a separate industry or is it still considered an add-on segment to clothing and apparel?

Before donning the entrepreneurial hat, Neha Kant was pivotal in setting up and growing the e-commerce engines for the India Today Group and had a short stint as Head of Digital Marketing for Business Verticals of Smile Group.She started her career with ad agency FCB ULKA where she got to learn the tenets of building brands. After a decade of experience in corporate India, she decided to start on her own to address the absence of peppy, spicy, sexy yet comfortable wear in the Indian innerwear market.

Opportunities in Organic Kidswear